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Digital presence revamp
A new website built around the property's character — designed to convert direct bookings and reduce OTA dependency. Integrated with the booking engine and CMS so the team can update content without touching code.
Cliff & Coral in Varkala needed more than a website refresh. They needed a digital presence that could handle bookings, manage guest communication, and reduce front-desk load — all connected to their property management system.
Cliff & Coral is a boutique property in Varkala, Kerala. Like most independent hotels, they were managing guest communication manually — WhatsApp messages, booking confirmations, check-in instructions, and post-stay follow-ups all handled by the team individually. As occupancy grew, this became a bottleneck. The existing digital presence didn't reflect the property's quality or enable self-service for guests.
A digital guest journey wired directly into the PMS — with AI doing the conversations the team used to do by hand.
A new website built around the property's character — designed to convert direct bookings and reduce OTA dependency. Integrated with the booking engine and CMS so the team can update content without touching code.
The entire platform connects to the PMS. Booking confirmations, room assignments, check-in status, and guest data flow between the digital layer and the operational system. The front desk has one source of truth.
AI-powered WhatsApp automation handles the full booking conversation — availability queries, booking confirmation, payment link delivery, and pre-arrival communication. The system handles it. The team steps in only when the conversation needs a human.
A pre-arrival web check-in flow lets guests submit their details, ID, and preferences before they arrive. The front desk receives a completed check-in card. Arrival is faster, the guest feels looked after.
Pre-arrival instructions and local recommendations sent at the right time, post-stay follow-up requesting a review, re-engagement for return visit incentives. Triggered automatically by PMS events.
Automated content distribution — review request flows, social proof collection, and local directory management.
An AI chatbot connected to a PMS is exactly the configuration that carries the most guest data risk — and this engagement was built with that in mind. The WhatsApp AI has defined tool permissions, knows what it can and can't access, and escalates correctly. This is what we mean when we say we build production AI, not demos.